You know us South Africans. We like ourselves some international brands and feeling like we can have everything the people in the first world have. We gonna lap this stuff up.
On another note though, where I live there are a ton of coffee shops and vendors selling coffee which is just as good as Starbucks' coffee for way cheaper. Yet, all my coworkers still go to Starbucks every day to buy their coffee even though Starbucks charges them twice as much as the other places for LESS coffee which tastes EXACTLY THE SAME.
Thus I think Taste Holdings will be a good long term investment. Starbucks is going to be huge cash cow for them.