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Anyone want to venture an explanation for the nice highs and now back down 50%

http://www.moneyweb.co.za/moneyweb-investment-insights/ellies-directors-lock-in-huge-shareprice-gains.

Were they overbought due to momentum buying and hype about the new tv and solor story and have now returned to normal levels or what.

A nice 100% climb and then 50 % decline, would suggest that is was a share used to make money at the expense of others.