Hallo IndustryGuy
You’re not going to like this.
Apologies, this is one genie I can’t put back in the bottle but hopefully my cynic views will at least help you with your educational expedition to better understand other potential skeptic clients.
My reasons for not wanting a broker
I think they won’t be so committed/dedicated to my portfolio as I am. (Everyday)
I’m one of their many clients, not numero uno as I’m with my own.
Technology made it super easy to do it yourself, anywhere, anytime.
Trust. Sorry, I just don’t trust them to be ethical people/institutions, no it’s not just the Bernie Madoff’s or Jordan Belfort’s of this world who did this, I’ve experienced it myself. (I know not all are rotten, but the mirror is cracked now, no amount of polishing will fix it)
For 1% I would want a guarantee (yes I know, not possible but you’ve asked) that the institution will have better returns than myself or a specific percentage, If they don’t make it – institution should fill the gap.
Yes, still also have broker from way-back-when (before internet). No interaction except for statement every 4 months of fund movements. Just leaving it as is, as a backup if you will and tax implications.
I like to do it myself.If I were you, I would concentrate on people who just started to work who don’t have time to learn investing/trading – hammer them with compound interest/dividends, new parents and parents of kids 6-12 jr – link investment to kid's education/future and people who are about to retire/opted for retrenchment who have no interest in doing it themselves.
On the positive side, I’m really jealous of you, just started working at a brokerage firm – would have loved to do that. I hope you realize you are in the belly of the beast, learn all you can and use it for your own investments/trading one day. {Edit: Oh ja, and don't forget to share some inside industry secrets with us.
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Good Luck.